This project aims to facilitate the business expansion of Japanese companies in Africa, a region with significant market development potential. By creating footholds for Japanese companies entering the market and utilizing methods such as collaboration between Japan and the host countries as well as among Japanese domestic companies, the project supports the creation of businesses that contribute to sustainable growth. This is achieved through addressing social challenges using innovative means such as digital technologies, thereby supporting the expansion of Japanese companies in Africa.
Africa is a frontier with high potential due to its growing population. However, looking at the current state of Japanese companies' expansion into Africa, there is still significant room for market development. For Japanese companies, the African market holds great potential as the next target for development after the ASEAN region, and a foothold for market entry is necessary. To achieve this, it is important to accurately understand local challenges and expand business by using Japanese companies' digital technologies to address them.
To advance into the African market, Japanese companies need to thoroughly prepare for substantial market development. Specifically, this involves gaining market entry strategies through a feasibility study (FS) conducted as part of this project. Through this study, selected companies will build networks with stakeholders in Africa's ecosystem, aiming to establish beneficial connections that will continue to be valuable even after the project concludes.
The AfDX logo depicts the African continent being DXed with the rising sun in the background. The red sun circle drawn with a brush in the background expresses uniqueness of Japan, and is reminiscent of Japanese technology that has developed since ancient times. In addition, the African continent in the logo is designed like an electronic circuit with a digital feel, suggesting that Japanese companies will promote DX in African countries.
Logo mark of AfDX
We will focus on key areas such as fintech, healthcare/medtech, and agritech, leveraging digital technologies, and support FS in these fields. The FS for the African market as part of this project is envisioned to be carried out in the following steps.
Brush up on the FS survey implementation plan
Local pre-hearing
Local information gathering
Field Survey
Pre-survey consistency verification
Obtain collaborators for PoC implementation
PoC verification
Product and survice improvement(localization)
Search for distributors and other collaborators
Eligibility for feasibility study (with accompaniment)
Eligibility for feasibility study
